When Prince Charles launched Penderyn Whisky’s single malt on St David’s Day eight years ago it was so successful that stocks ran out within days.
Since then it’s gradually ramped up sales, production and its distribution network to become a well established niche operation based in the village which bears its name on the southern edge of the Brecon Beacons near Aberdare.
It sells around 150,000 bottles of whisky a year. Most of those sales come off the shelves of British supermarkets. Now it’s announced plans to take the company to the next level.