Animal welfare campaigners want to raise the profile of pig farming standards. But shoppers trying to buy “ethical” pork are met with a bewildering array of labelling. So could free-range pork be the next free-range chicken?
Look at all the logos and labels next time you browse for that pork purchase.
Outdoor reared. Outdoor bred. Organic. Free-range. Freedom Food endorsed. Red Tractor assured.
But however confusing the labyrinth of labels may be, the demand for ethically produced porcine products appears to be growing….